Social Media Marketing
A big part of marketing yourself and getting new clients means sharing content on your social media platforms (Facebook, Instagram, Twitter, LinkedIn) and running ads. We offer our agents customized, branded content (images or videos). To request yours, please complete the form below.
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Building a Facebook page is something every insurance agent should do, and it can be accomplished in a matter of minutes. Facebook for Business allows you to create ads, target your preferred audience and monitor your ROI. Step by step instructions will get you up and running, and you don't have to spend a lot of money. You can also boost posts you've already shared on your facebook page, give a daily allotment and decide how long you want your boosted post/ad to run. Download our Quickstart Guide.
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Advertising on LinkedIn is a great way to grow your network and get the word out about your services. Chances are you already have a LinkedIn profile, so why not create an ad and promote yourself? If your LinkedIn profile is in need of some help we can give you pointers and suggestions for amplifying your brand.
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Creating a Twitter page and running ads is an economical way to promote your business. More and more people turn to Twitter for their news source, and it can benefit you by having a well-placed ad in the feed of tweets.
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Instagram utilizes pictures and stories to engage followers and convert leads. A picture is worth a thousand words, and promoting your insurance agency on Instagram is a great way to attract new prospects. Download the app in the App Store or on Google Play.
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Video content is viewed more often and for far longer than any other content distributed digitally. YouTube is not just a platform for distributing video content, but it is the second largest search engine worldwide. If you want to get noticed, creating compelling and informative video content is one way to do it.
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Scheduling out content for your social platforms does not have to be laborious. Buffer makes the process seamless and efficient. You can utilize the free version and schedule out content for up to three social platforms from your desktop or mobile device. Paid versions are also available for more than three platforms and for more in-depth metrics and analytics. The app is available in the App Store and on Google Play.
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Hootsuite is another social media scheduler. It allows you to manage multiple social media platforms in one place. You can respond to messages, monitor your metrics for each platform and gain insight as to what posts resonate most with your clients. Hootsuite offers an app and it's available in both the App Store and on Google Play.
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Consumers often ask their social media contacts for recommendations on a variety of products and services, and that practice extends to financial services at least for younger generations.
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Social media is not only important for recommendations. Advisors need to establish accounts and keep them fresh.
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Social platforms help complete the picture of an advisor, whether they might be a good source of information, or if they might be comfortable working with them.
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Source: 2019 Life Happens/LIMRA Insurance Barometer Study