More people are connecting via LinkedIn than ever. Have you set up a LinkedIn profile? Below are 10 steps to get you up and networking.
LinkedIn is one of the most powerful networking social media platforms out there. Most people today are using some form of social media to network and grow their connections and business. If you're not currently using LinkedIn to prospect for clients, grow your connections and expand your network you're missing a valuable opportunity. LinkedIn has so many resources for insurance agents and in the steps below, we'll show you how to create an account and get you networking in no time.
Step 1: Create an account and upload a professional photo of yourself.
Step 2: Construct a summary about yourself. This is a short bio based on your past work history.
Step 3: Add your work experience and history, chronologically.
Step 4: Add a header image to your profile.
Step 5: Add any honors, patents, publications or awards you have received.
Step 6: Begin sending out connection requests with a personalized message.
Step 7: Join groups and organizations that reflect your interests and your profession.
Step 8: Post articles, and updates regularly.
Step 9: Endorse others in your network for their skills and congratulate them on accomplishments.
Step 10: ENGAGE and INTERACT with others on LinkedIn.
Carolyn Portanova is the Director of Marketing at The Brokerage Resource and has been with the firm since 2012.