It's a new year, and with that comes new opportunities. Creating a solid marketing plan and sticking to it will not only grow your business, but will give you structure and organization. Running your own business and working on commission has its risks and rewards, but with planning and utilizing all of the tools and resources available to you, you're guaranteed to succeed.
You can't continue to grow if you continue to do what you've always done.
Which of the following marketing tips have you already implemented this year? Which do you need to do?
Reminding your prospects that using your services doesn’t cost them a dime is something that may slip your mind. When seniors are overwhelmed with phone calls and postcards before their 65th birthday, they go to the internet to research their Medicare options. And as you know, many seniors purchase their policies online directly from the carrier without any real guidance.
There is no fee for using a reputable, knowledgeable insurance agent to guide you to the best insurance decision
This one crucial element can help you secure more clients in that it shows them your value. Seniors are overwhelmed by the amount of information available to them on the topic of Medicare. And it’s not an easy topic to understand. There are so many nuances when it comes to understanding the intricacies of Medicare and the different parts, deductibles and options available to cover gaps.
Your value is that you can explain Medicare in layman’s terms and research the best options for your clients based on their health, age and state of residence. Choosing the wrong plan with a fly by night carrier is a recipe for disaster. Seniors need to understand that Medicare is not like employee-based coverage. Helping your clients and prospects understand Parts A, B, C and D is the value you bring.
Many seniors are apt to dive into a Medicare Advantage plan because of the cost savings. However, if their health takes a turn for the worse, or their network pulls out of their county, they’re in big trouble. Explaining the differences between Medicare Advantage plans and Medicare Supplement plans is a huge value add. For some, the cost savings is paramount on a fixed income, and a supplement plan is not a viable option. But for those who can afford it? Explaining that they can use any doctor or hospital they choose without being confined to a network is peace of mind for the premium they’ll pay.
The next time you approach a prospect, remind them that prices for Medicare Supplement and Medicare Advantage plans are set. There is no additional fee by using your services. It may well be the deciding factor for them.
Yet another wave of Medicare scammers is on the rise. As new Medicare cards will be mailed out, seniors are finding themselves susceptible to phone scammers who are calling and identifying themselves as representatives from Medicare.
Callers are requesting payment for the new Medicare cards that are absolutely FREE. Please advise your Medicare-aged and eligible clients to be wary of such scams and not to give out private information about themselves. Medicare will correspond only via mail.
To report a scam, please use the Better Business Bureau Scam Tracker, contact Medicare.gov directly at 800-MEDICARE or report the scam or fraud at Medicare Fraud Reporting.
The first step in creating a digital footprint is to start off slowly, and in increments. Trying to be all over the web in one fell swoop is completely unrealistic. There are too many places to be, and it takes time to be where you want to be, and offer content that is of value.
Having worked in Sales for Lactalis Group and Apple Inc., and currently working in Marketing and Social Media Marketing, it takes time to build up a digital presence. And not all digital spaces are created equal. By implementing a digital strategy in 2018, you can help bolster your sales and broaden your network, but you must be open-minded and be ready to roll up your sleeves and do some work.
Some of the biggest misconceptions about social media is that people assume they will suddenly have clients knocking on their door the minute they create their social media platforms, and start pushing content. STOP right there. It does NOT happen overnight. It takes time to grow followers. It takes time to cultivate a community. It takes effort to deliver meaningful content. And it takes time to engage with your followers.
There are two ways to share content on social media platforms:
We haven't talked about websites and why you should or should not have one. Having a website is paramount if you're an established agent with a solid book of business and a client base that needs to find you online and your resources 24/7. If you're a new agent just looking to get established, then I have a suggestion for you. Hold off on the expense of building a website and start off slowly (again). Begin by building a business facebook page where you share (primarily) industry-related content. Sharing your story and how you came to be and personalizing your page DOES provide value, but be mindful of how much you share about your personal life. A business page is exactly that. A page for your business.
LinkedIn is another must when you're starting off. It's essential to have a LinkedIn profile because that's where industry leaders, colleagues and consumers hang out. Again, start off slowly. Build your profile and take time to craft your work history, education, accomplishments and awards to include all pertinent information about your career. And please? Don't forget to use a professional looking photo of yourself for your avatar. Being online is about connecting with others. People like to see what others look like when they're networking. Nothing screams "INCOMPLETE PROFILE" like a LinkedIn page with no picture of the person. Be professional and have someone take a well-lit picture of you if you're uncomfortable taking a selfie. You don't need to incur the expense of a professional photographer.
If you've started off slowly and now want to move on to additional platforms, then start with one you feel most comfortable with. In November Twitter lengthened the amount of characters you have to tweet with. The old 140 character limit is no longer in effect, and you now have a whopping 280 characters to play with. Instagram and Snapchat are very brand-oriented when it comes to social sharing. These platforms are more about sharing your story. These are platforms where you can share more of your personal life in combination with industry information.
If any of this sounds like I'm speaking a foreign language, or if you understand some of it, but need a little 101 on it, I'm available to help you. Everyone makes New Year resolutions and sadly many fall by the way side. Embracing technology and expanding your digital footprint on the world is beneficial for you and your business. Whether it be by launching a new website (we have referrals for you for agency websites), building your facebook business page, composing your first tweet, sending you first mass email campaign, or submitting your first electronic application, we're here to guide you and give you assistance.
Technology does not have to be challenging. Nor does it have to be a nuisance. Technology is here to assist you, and help you grow. If you're serious about expanding your digital footprint and want to take the next steps to build your online presence, reach out to me directly at 800.928.4998 ext. 8 or email me at email@example.com.
I'll share some of my tips for finding news-worthy industry content. I'll give you examples of insurance agents who are killing it with their websites and social media content. I'll give you my best practices for scheduling out content. And lastly? I'll be here to show you the ropes and how to navigate the digital waters. So grab your life jacket, and give me a shout or shoot me an email.
As of January 1st, 2018, Sam Corey, III is now President and owner of The Brokerage Resource, while his father remains as Founder.
Sam Corey, Jr. built The Brokerage Resource from the ground up in 1992 to become the established Field Marketing Organization that it is today. Having run the company for twenty five years, Sam Jr. has done a remarkable job of attracting and representing only A rated or better insurance carriers, and has made the Senior Healthcare sector his top priority for the independent insurance agents who work with The Brokerage Resource. His new role will be as an advisor and consultant to the firm, focusing on maintaining the steadfast relationships he's built over the years with industry leaders, and providing guidance. Sam III has been Chief Operating Officer for the past 18 months, and has continued to steer the business in the direction his father set forth. Growing the firm, and adding a broad portfolio of insurance products to retain the best insurance agents nationally, has been their primary goal.
The core values and principles of The Brokerage Resource will not change, and the knowledge, experience and dedication of the staff to assist their independent agents will continue to be of utmost importance. Honesty, integrity and hard work is what drives their company, and with that a deep commitment to their producers and insurance carriers.
They welcome any comments or questions you may have, and look forward to a prosperous 26th year with Sam III at the helm.