"Before a prospect for life insurance, annuities, disability insurance or other products or services meets you in person, they might visit your website or explore your social media or call your office . A poor first impression on any of these fronts can degrade your credibility and spook the prospect."
"Though giving advice today on first impressions may seem cliché, it is perhaps MORE IMPORTANT THAN EVER. Customer choice is at an all-time high. Prospects can easily click to the next search result and collect a stack of proposals before making a decision. In this ultra-competitive landscape, advisors cannot afford to botch the first impression.
"The classic wisdom of looking and behaving at your best still applies, but we have to extend that philosophy into every possible first-touch moment." Read the full article...
Source: Think Advisor , February 8, 2019, Marykay Long
Are you in need of help with your online presence? If so, we're here to assist. Don't lose prospects because your online presence needs work. Falling short with an online presence will only inhibit your ability to gain more clients. As your FMO, we want you to succeed and that means helping you with your branding and marketing. Reaching as many potential clients as possible in today's fast paced world of scrolling takes the right tools and the right knowledge. We can help you build your online presence, and we urge you to take advantage of our services.
If you don't have a website, a social media presence or even a Google listing, we need to rectify that. Simple steps that ensure you're found online need to be implemented. Referrals are fantastic, but new clients that come by way of the internet are just waiting to fall into your lap.
Visit our Marketing Resources page to learn more, and get in touch with us today.
If you’re looking for ways to find new clients in 2017, hopefully you have a game plan already put into place. And if not? Have you considered these options?
Do you have a website? If not, are you building one for 2017?
Creating a website does not have to be daunting and expensive. Just having a landing page with your contact information can often times be enough initially. There are so many options for creating a web presence. It’s endless and you can have one in a matter of hours. WordPress, Squarespace, Weebly and Wix are all options that allow customers to build sites on their own without hiring a web designer. IXN Tech is a company we personally recommend for building insurance websites.
Do you have a Facebook page at the very least?
Not your personal Facebook profile, but an actual business page to let the world know you’re online, where they can come to your page and find relevant industry news, updates and contact information. Building a Facebook page is something everyone should absolutely do, and it can be accomplished in a matter of minutes. If you have a personal online presence, then it only makes sense to have one for your business and your brand as well.
Have you run ads on Facebook, LinkedIn or Twitter?
If you’ve never thought about running a Facebook ad or an ad on LinkedIn to find potential clients, what are you waiting for? You can run ads and target specific demographics to alert your potential client base that you’re on social media, and you’re keeping up with the times (and looking to grow your business). Both sites, as well as Twitter, have step-by-step directions on how to go about running an ad. You decide your budget and you decide how long you want your ads to run.
Take the time to research your advertising options on the social networks mentioned, and build that Facebook page today. In a matter of minutes you can have an online presence and you can use your personal contacts and existing clients to help spread the word about your business profile. No one will know you’re out there, if you don’t tell them.
If you don’t have an online presence, you’re missing out on an enormous opportunity. More and more small businesses are understanding the need for a digital presence, and although it may seem overwhelming and overly crowded out there on the Interweb, it’s absolutely necessary for your business to expand.