If you’re looking for ways to find new clients in 2017, hopefully you have a game plan already put into place. And if not? Have you considered these options?
Do you have a website? If not, are you building one for 2017?
Creating a website does not have to be daunting and expensive. Just having a landing page with your contact information can often times be enough initially. There are so many options for creating a web presence. It’s endless and you can have one in a matter of hours. WordPress, Squarespace, Weebly and Wix are all options that allow customers to build sites on their own without hiring a web designer. IXN Tech is a company we personally recommend for building insurance websites.
Do you have a Facebook page at the very least?
Not your personal Facebook profile, but an actual business page to let the world know you’re online, where they can come to your page and find relevant industry news, updates and contact information. Building a Facebook page is something everyone should absolutely do, and it can be accomplished in a matter of minutes. If you have a personal online presence, then it only makes sense to have one for your business and your brand as well.
Have you run ads on Facebook, LinkedIn or Twitter?
If you’ve never thought about running a Facebook ad or an ad on LinkedIn to find potential clients, what are you waiting for? You can run ads and target specific demographics to alert your potential client base that you’re on social media, and you’re keeping up with the times (and looking to grow your business). Both sites, as well as Twitter, have step-by-step directions on how to go about running an ad. You decide your budget and you decide how long you want your ads to run.
Take the time to research your advertising options on the social networks mentioned, and build that Facebook page today. In a matter of minutes you can have an online presence and you can use your personal contacts and existing clients to help spread the word about your business profile. No one will know you’re out there, if you don’t tell them.
If you don’t have an online presence, you’re missing out on an enormous opportunity. More and more small businesses are understanding the need for a digital presence, and although it may seem overwhelming and overly crowded out there on the Interweb, it’s absolutely necessary for your business to expand.
More people are connecting via LinkedIn than ever. Have you set up a LinkedIn profile? Below are 10 steps to get you up and networking.
LinkedIn is one of the most powerful networking social media platforms out there. Most people today are using some form of social media to network and grow their connections and business. If you're not currently using LinkedIn to prospect for clients, grow your connections and expand your network you're missing a valuable opportunity. LinkedIn has so many resources for insurance agents and in the steps below, we'll show you how to create an account and get you networking in no time.
Step 1: Create an account and upload a professional photo of yourself.
Step 2: Construct a summary about yourself. This is a short bio based on your past work history.
Step 3: Add your work experience and history, chronologically.
Step 4: Add a header image to your profile.
Step 5: Add any honors, patents, publications or awards you have received.
Step 6: Begin sending out connection requests with a personalized message.
Step 7: Join groups and organizations that reflect your interests and your profession.
Step 8: Post articles, and updates regularly.
Step 9: Endorse others in your network for their skills and congratulate them on accomplishments.
Step 10: ENGAGE and INTERACT with others on LinkedIn.