If you’re looking for ways to find new clients in 2017, hopefully you have a game plan already put into place. And if not? Have you considered these options?
Do you have a website? If not, are you building one for 2017?
Creating a website does not have to be daunting and expensive. Just having a landing page with your contact information can often times be enough initially. There are so many options for creating a web presence. It’s endless and you can have one in a matter of hours. WordPress, Squarespace, Weebly and Wix are all options that allow customers to build sites on their own without hiring a web designer. IXN Tech is a company we personally recommend for building insurance websites.
Do you have a Facebook page at the very least?
Not your personal Facebook profile, but an actual business page to let the world know you’re online, where they can come to your page and find relevant industry news, updates and contact information. Building a Facebook page is something everyone should absolutely do, and it can be accomplished in a matter of minutes. If you have a personal online presence, then it only makes sense to have one for your business and your brand as well.
Have you run ads on Facebook, LinkedIn or Twitter?
If you’ve never thought about running a Facebook ad or an ad on LinkedIn to find potential clients, what are you waiting for? You can run ads and target specific demographics to alert your potential client base that you’re on social media, and you’re keeping up with the times (and looking to grow your business). Both sites, as well as Twitter, have step-by-step directions on how to go about running an ad. You decide your budget and you decide how long you want your ads to run.
Take the time to research your advertising options on the social networks mentioned, and build that Facebook page today. In a matter of minutes you can have an online presence and you can use your personal contacts and existing clients to help spread the word about your business profile. No one will know you’re out there, if you don’t tell them.
If you don’t have an online presence, you’re missing out on an enormous opportunity. More and more small businesses are understanding the need for a digital presence, and although it may seem overwhelming and overly crowded out there on the Interweb, it’s absolutely necessary for your business to expand.
Did you know the fastest way to get a response from a large company is by tweeting? Sending a tweet to large companies like AT&T (@ATT) or Time Warner (@TWC) will get you answers about your service and plans within minutes. These companies have dedicated Twitter accounts just to address customer concerns. You can tweet at their main handle and their customer service handle (@ATTCares)(@TWC_Help) will take over. They will typically request that you send them a direct message, and within minutes you will get your issues resolved by one of their dedicated community managers who can gain access to your account.
Most healthcare companies are on all social media platforms and they also hire community managers to interact and monitor their social media engagement. Some of these carriers have additional Twitter handles just to address customers’ questions and to provide support as well. It’s a growing trend and one that is quickly being adapted by more and more companies and carriers across the board. It’s similar to chatting with a live representative, only faster due to no hold times.
United Healthcare (@myUHC) has a dedicated Twitter handle just for customer questions and concerns ( @AskUHC). Jumping online and sending a tweet to get an issue resolved can potentially be faster than if your client were to sit on hold waiting for a customer service representative in many cases.
Aetna (@Aetna) has also set up a Twitter account just for their customers’ questions and concerns. If your clients have policies with Aetna, they can tweet their question to (@AetnaHelp), and receive immediate attention.
It’s important to emphasize, however, that one should NEVER tweet personal information, such as policy numbers, social security numbers, credit card numbers, etc. because tweets are public. Direct messages are private between the tweeter and the community manager.
Some carriers have not on-boarded this policy and customers will continue to have to go through regular channels to have their issues or concerns addressed, but for the carriers that have adopted this form of communication, mention it to your clients. It can save them time and possibly aggravation.
Carriers are continuously adding new practices to assist their clients and to expedite resolution for issues and claims. As a knowledgeable and dedicated agent, it’s important to keep your clients abreast of changes, rate increases/decreases and enhancements when it comes to their insurance policies. And as such, it’s also important to let them know there are numerous ways to have their questions and concerns addressed.
Inform your clients about using social media to gain access to information, news and additional ways to access customer service, if they’re not already doing so. They’ll appreciate the tip.
By Carolyn Portanova
Carolyn Portanova is the Director of Marketing at The Brokerage Resource and has been with the firm since 2012.