"Before a prospect for life insurance, annuities, disability insurance or other products or services meets you in person, they might visit your website or explore your social media or call your office . A poor first impression on any of these fronts can degrade your credibility and spook the prospect."
"Though giving advice today on first impressions may seem cliché, it is perhaps MORE IMPORTANT THAN EVER. Customer choice is at an all-time high. Prospects can easily click to the next search result and collect a stack of proposals before making a decision. In this ultra-competitive landscape, advisors cannot afford to botch the first impression.
"The classic wisdom of looking and behaving at your best still applies, but we have to extend that philosophy into every possible first-touch moment." Read the full article...
Source: Think Advisor , February 8, 2019, Marykay Long
Are you in need of help with your online presence? If so, we're here to assist. Don't lose prospects because your online presence needs work. Falling short with an online presence will only inhibit your ability to gain more clients. As your FMO, we want you to succeed and that means helping you with your branding and marketing. Reaching as many potential clients as possible in today's fast paced world of scrolling takes the right tools and the right knowledge. We can help you build your online presence, and we urge you to take advantage of our services.
If you don't have a website, a social media presence or even a Google listing, we need to rectify that. Simple steps that ensure you're found online need to be implemented. Referrals are fantastic, but new clients that come by way of the internet are just waiting to fall into your lap.
Visit our Marketing Resources page to learn more, and get in touch with us today.
The statistics are staggering and social media has a powerful presence when it comes to doing business. If the above numbers aren't enough evidence for you, Snapchat has 255 million users, Pinterest has 250 million users and Tumblr has 640 million users.
We've created a short survey regarding the use of social media. What we're interested in knowing is which platforms you currently use to network and get your information from.
We'd appreciate it if you would take a 60 second survey to let us know which platforms you use regularly and find most beneficial. You'll also be entered into a $100 cash prize drawing by completing the survey.
The first step in creating a digital footprint is to start off slowly, and in increments. Trying to be all over the web in one fell swoop is completely unrealistic. There are too many places to be, and it takes time to be where you want to be, and offer content that is of value.
Having worked in Sales for Lactalis Group and Apple Inc., and currently working in Marketing and Social Media Marketing, it takes time to build up a digital presence. And not all digital spaces are created equal. By implementing a digital strategy in 2018, you can help bolster your sales and broaden your network, but you must be open-minded and be ready to roll up your sleeves and do some work.
Some of the biggest misconceptions about social media is that people assume they will suddenly have clients knocking on their door the minute they create their social media platforms, and start pushing content. STOP right there. It does NOT happen overnight. It takes time to grow followers. It takes time to cultivate a community. It takes effort to deliver meaningful content. And it takes time to engage with your followers.
There are two ways to share content on social media platforms:
We haven't talked about websites and why you should or should not have one. Having a website is paramount if you're an established agent with a solid book of business and a client base that needs to find you online and your resources 24/7. If you're a new agent just looking to get established, then I have a suggestion for you. Hold off on the expense of building a website and start off slowly (again). Begin by building a business facebook page where you share (primarily) industry-related content. Sharing your story and how you came to be and personalizing your page DOES provide value, but be mindful of how much you share about your personal life. A business page is exactly that. A page for your business.
LinkedIn is another must when you're starting off. It's essential to have a LinkedIn profile because that's where industry leaders, colleagues and consumers hang out. Again, start off slowly. Build your profile and take time to craft your work history, education, accomplishments and awards to include all pertinent information about your career. And please? Don't forget to use a professional looking photo of yourself for your avatar. Being online is about connecting with others. People like to see what others look like when they're networking. Nothing screams "INCOMPLETE PROFILE" like a LinkedIn page with no picture of the person. Be professional and have someone take a well-lit picture of you if you're uncomfortable taking a selfie. You don't need to incur the expense of a professional photographer.
If you've started off slowly and now want to move on to additional platforms, then start with one you feel most comfortable with. In November Twitter lengthened the amount of characters you have to tweet with. The old 140 character limit is no longer in effect, and you now have a whopping 280 characters to play with. Instagram and Snapchat are very brand-oriented when it comes to social sharing. These platforms are more about sharing your story. These are platforms where you can share more of your personal life in combination with industry information.
If any of this sounds like I'm speaking a foreign language, or if you understand some of it, but need a little 101 on it, I'm available to help you. Everyone makes New Year resolutions and sadly many fall by the way side. Embracing technology and expanding your digital footprint on the world is beneficial for you and your business. Whether it be by launching a new website (we have referrals for you for agency websites), building your facebook business page, composing your first tweet, sending you first mass email campaign, or submitting your first electronic application, we're here to guide you and give you assistance.
Technology does not have to be challenging. Nor does it have to be a nuisance. Technology is here to assist you, and help you grow. If you're serious about expanding your digital footprint and want to take the next steps to build your online presence, reach out to me directly at 800.928.4998 ext. 8 or email me at firstname.lastname@example.org.
I'll share some of my tips for finding news-worthy industry content. I'll give you examples of insurance agents who are killing it with their websites and social media content. I'll give you my best practices for scheduling out content. And lastly? I'll be here to show you the ropes and how to navigate the digital waters. So grab your life jacket, and give me a shout or shoot me an email.
More people are connecting via LinkedIn than ever. Have you set up a LinkedIn profile? Below are 10 steps to get you up and networking.
LinkedIn is one of the most powerful networking social media platforms out there. Most people today are using some form of social media to network and grow their connections and business. If you're not currently using LinkedIn to prospect for clients, grow your connections and expand your network you're missing a valuable opportunity. LinkedIn has so many resources for insurance agents and in the steps below, we'll show you how to create an account and get you networking in no time.
Step 1: Create an account and upload a professional photo of yourself.
Step 2: Construct a summary about yourself. This is a short bio based on your past work history.
Step 3: Add your work experience and history, chronologically.
Step 4: Add a header image to your profile.
Step 5: Add any honors, patents, publications or awards you have received.
Step 6: Begin sending out connection requests with a personalized message.
Step 7: Join groups and organizations that reflect your interests and your profession.
Step 8: Post articles, and updates regularly.
Step 9: Endorse others in your network for their skills and congratulate them on accomplishments.
Step 10: ENGAGE and INTERACT with others on LinkedIn.
Carolyn Portanova is the Director of Marketing at The Brokerage Resource and has been with the firm since 2012.