If you're not on Instagram, perhaps it's time you downloaded the app and joined the other 500 million daily users? That's right. And overall, according to Instagram, there are 1 billion monthly users on the digital image and video platform. If that doesn't make you scratch your head and say "Where have I been?" maybe this will: over 50 billion photos have been shared since the platform launched in 2010. Brands are engaging with customers and clients on a daily basis, and that leads to more sales.
What should I share?
Instagram is where brands come alive with content. What do you share? That's easy! Pictures you've taken or curated, re-share customer content, videos, memes, quotes, there is no end to the types of content you can share. But keep in mind, you're promoting your brand, so think before uploading and pushing "Share".
Where and How do I share?
There are several ways to share content on Instagram. On your profile or via Instagram Stories or IGTV. If you share content on your profile, people who follow you or those who follow the hashtags you use, will see your content in their feed. This is a place to showcase your brand and let viewers see what you offer. Be creative, have fun and let your personality shine.
What are Instagram stories? Just like facebook, you can share content that only remains active for 24 hours. Haven't used Stories on facebook before? What are you waiting for? And you can cross-share on both platforms. Story content is typically content that you want to share that doesn't require a long shelf life. However, you can also promote content you've shared on your profile by sharing it to your stories as well. You can re-share content you see in your feed, and you can re-share content from other stories (if they're public and allow their content to be shared).
Should I be Public or Private?
Business accounts are public. If you have a personal account, you can choose to make it public or keep it private for just your inner crowd.
What is IGTV?
IGTV is also a standalone app that allows you to upload videos of up to an hour in length. It's similar to YouTube. However, it's also integrated within Instagram. Short videos that are 3-60 seconds in length can be shared on your profile or in your story. If you share a video longer than that length it will automatically be uploaded to IGTV. The amount of exposure you can get from sharing on both your profile and in your story and with IGTV will help you grow your agency (brand).
To hashtag or not to hashtag?
Once you establish what and where you're going to share your content, be sure to incorporate hashtags and tag relevant people or brands in your content. This helps broaden your exposure. Hashtags are a way to find content and many users follow hashtags as well as accounts. Consider coining your own personal hashtag.
Tagging accounts is different from hashtags. When you tag someone, you're mentioning them. It's just like when you mention or tag someone on facebook.
Don't forget to add locations to your posts and stories as well. You'll get more eyes on your content that way. And viewers in certain geographic areas will be able to see your content if you add your location to your story.
How do I know how my posts are doing?
Insights. When you set yourself up with a business Instagram profile, you'll get access to all types of analytics to see how your content is performing, who is viewing it and the activity it's getting. This helps you tweak your content and your posting times. And speaking of posting times, now would be a good time to take advantage of scheduling platforms like Buffer, Hootsuite, Later or SproutSocial to schedule out your content.
Once you've figure out the what and the where to post your content on Instagram, you now have to focus on the when. Yes, the when. There are preferred times to schedule out your content for maximum exposure. According to HubSpot, these are the best times to share on Instagram:
The heatmap below provided by SproutSocial indicates highest engagement times.
Should I Promote My Posts?
Promoting your posts (paid content) will get you even more exposure, and it's a good idea to think about carving out a little budget to promote certain posts that are important or that do well with likes and engagement. Again, you can promote your content on both facebook and Instagram which will give you twice the exposure.
Overall, sharing content on Instagram is yet another way to promote yourself and to get exposure. It's a free app and your posts can all be free, so why not take advantage of it?
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Carolyn Portanova is the Director of Marketing at The Brokerage Resource and has been with the firm since 2012.