You HAVE to have a digital presence. We ALL know that. You can't escape it. If you're not online, your clients and FUTURE clients will NOT find you. Google is what everyone does when they want to research ANYTHING. But, do you HAVE to have a website?
We say NO, and we'll tell you why...
When you Google something, SEO (Search Engine Optimization) pulls up the highest ranking (researched) results. If someone is researching insurance agents, you don't have to have a website to show up on the list.
What you DO need to have though, is an online presence. Your name and agency will show up in ANY online results, and that can be a business facebook page. A FREE page that allows you to advertise your services, share updates about your agency and give you that much needed digital presence.
Don't get us wrong, having a website is HUGELY beneficial, and if you have the budget, by all means build a website. But if you don't...
We'll even help you if you need assistance.
Read more on creating a facebook business page...
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Carolyn Portanova is the Director of Marketing at The Brokerage Resource and has been with the firm since 2012.