THE BROKERAGE RESOURCE

  • Licensing & Contracting
    • Contracting Tools
    • Find Out More (FAQs)
  • Products & Carriers
    • Carrier Selection
    • Forms & Supplies
    • Incentives & Trips
  • Quoting & Technology
    • Medicare Center
    • Quoting Tools
    • Underwriting
  • Marketing & Leads
    • Brochures
    • Consumer Presentations
    • Email & Mailers
    • Leads & Prospecting
    • Logo Design
    • Marketing Program
    • Product Fact Sheets
    • Seminars & Webinars
    • Social Media
    • Websites >
      • Consumer Website Quoting Tool
  • Tools & Training
    • Education & Training
    • Referral Program
    • Secure File Upload
    • Tips of the Trade
    • Webinars
  • About & Contact
    • Contact
    • Meet the Team
    • News
    • Our Story
    • Testimonials
    • The Resource Blog
  • Licensing & Contracting
    • Contracting Tools
    • Find Out More (FAQs)
  • Products & Carriers
    • Carrier Selection
    • Forms & Supplies
    • Incentives & Trips
  • Quoting & Technology
    • Medicare Center
    • Quoting Tools
    • Underwriting
  • Marketing & Leads
    • Brochures
    • Consumer Presentations
    • Email & Mailers
    • Leads & Prospecting
    • Logo Design
    • Marketing Program
    • Product Fact Sheets
    • Seminars & Webinars
    • Social Media
    • Websites >
      • Consumer Website Quoting Tool
  • Tools & Training
    • Education & Training
    • Referral Program
    • Secure File Upload
    • Tips of the Trade
    • Webinars
  • About & Contact
    • Contact
    • Meet the Team
    • News
    • Our Story
    • Testimonials
    • The Resource Blog

the resource BLOG

Connect with us. 

Your Clients Can Market for You if You Do it Right

10/10/2019

0 Comments

 
How many times have you said to yourself "How do I get more leads without paying for them?" It's the never ending question that plagues insurance agents. You want your business to grow and don't know how to get more clients calling you. The reality is, if you're servicing your existing clients properly, they will do the marketing for you. Calling, mailing, emailing and even door knocking (yes some agents still do this) are all forms of outbound marketing. It's time to review your strategy.
Picture
How will your existing clients market for you, you ask? It's a process of nurturing them and educating them. Keep in touch with them, inform them of new products and services you offer. In essence, be their teacher. And what does this do for you? It lets your clients know that you're keeping abreast of market trends and products. You're coming to them with the latest in industry news and solutions. Bringing your A game to the table resonates with clients. 
Word of mouth and influencers are two forms of marketing. But the reality is, they're both the same. Influencers typically work online and via social media. Word of mouth extends into the digital space and offline as well. If you take care of your clients, they become your influencers and spread the word that you are THE agent to work with. 

Building your brand and your credibility comes from within. If you exemplify professionalism, integrity and wisdom, your clients will talk about you.

Another key component to this, is to focus on additional sales with your existing client base. Offering one type of insurance can be limiting, so if you feel you can take on new products, by all means do it! You don't have to offer every insurance product known to man; however, if you can assist your clients with an array of solutions, you'll have your own, private army doing your marketing for you.
Picture
Referral marketing is big in this industry and everyone asks for referrals. If your clients talk about you, they'll send referrals without you ever having to ask for them. They're doing the marketing work for you.
Incorporate inbound marketing with your outbound marketing strategy to allow your client base to grow. That means sending them informative pieces, and it doesn't have to be solely insurance-based. Including articles about retirement, nursing homes, social security and even protecting them from identity theft are all ways to enlighten your clients. The more you focus on attention and sales within your existing client base, the more you'll get in return.
By Carolyn Portanova
0 Comments



Leave a Reply.

    RSS Feed

    Author

    Carolyn Portanova is the Director of Marketing at The Brokerage Resource and has been with the firm since 2012. 

    She oversees all marketing and communications for the organization and works closely with the firm's independent agents and advisors to help them promote their own brands.

    Picture

    Archives

    March 2023
    December 2022
    October 2022
    September 2022
    August 2022
    April 2022
    December 2021
    November 2021
    August 2021
    May 2021
    March 2021
    February 2021
    January 2021
    December 2020
    July 2020
    April 2020
    February 2020
    October 2019
    August 2019
    June 2019
    May 2019
    March 2019
    February 2019
    January 2019
    September 2018
    February 2018
    January 2018
    October 2017
    September 2017
    April 2017
    March 2017
    December 2016
    November 2016
    September 2016
    August 2016
    June 2016
    April 2016
    March 2016
    January 2016
    December 2015
    November 2015
    October 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    November 2014
    October 2014
    September 2014
    June 2014
    May 2014

Connect

800.928.4998
919.489.3600
​919.419.0401 (fax)

info@tbrins.com

​
1480 Chapel Ridge Road
Suite 200
​Apex, NC 27502

Products

​Ancillary
​Critical Illness
Dental, Vision & Hearing
Hybrid Life & LTC
Life & Annuities
​
Long-term Care
​Medicare

Resources

Contact Us
Contracting
Directions
​FAQs
​Privacy Polic
y
​Terms of Service
Medicare Advantage & Prescription Drug Plans:
We do not offer every plan available in your area. Any information we provide is limited to those plans we do offer in your area. Please contact Medicare.gov or 1-800-MEDICARE to get information on all of your options.
The Brokerage Resource, LLC. © 2023