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      • Consumer Website Quoting Tool
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the resource

Connect with us. 

This simple tip can help keep you up to date on news without having to read through every email.

2/26/2019

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RSS Feed Readers have been around for ages, but not everyone uses them. It's a simple process to get set up and get your news and updates in your browser.

In the steps below we give you instructions for using the Chrome Feeder extension and subscribing to Mutual of Omaha's Mutual Express and our blog, The Resource.
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Step 1
Visit Feeder.co and create a free account.
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Step 3
Visit Mutual of Omaha's Mutual Express page and click on the orange RSS Feed button to subscribe. ​
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Step 5
Visit our blog and click on the orange RSS Feed button to subscribe.
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Step 2
Add the RSS Feeder extension to Google Chrome, by going to "Settings" > "Extensions".
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Step 4
Click “Subscribe” when the pop up window displays. This can take quite a few seconds to populate. Don't be scared by all the html code that displays on the page. That's normal!
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Step 6
Read the latest posts and articles right in your browser.
Our goal is to keep you up to date with important news and relevant content. We understand that sometimes there are just too many emails to read on a daily basis, and using a feed reader can be a useful tool to help keep up.
By Carolyn Portanova
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You Only Get One Time to Make a First Impression

2/25/2019

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"Before a prospect for life insurance, annuities, disability insurance or other products or services meets you in person, they might visit your website or explore your social media or call your office . A poor first impression on any of these fronts can degrade your credibility and spook the prospect."

​
"Though giving advice today on first impressions may seem cliché, it is perhaps MORE IMPORTANT THAN EVER. Customer choice is at an all-time high. Prospects can easily click to the next search result and collect a stack of proposals before making a decision. In this ultra-competitive landscape, advisors cannot afford to botch the first impression.

"The classic wisdom of looking and behaving at your best still applies, but we have to extend that philosophy into every possible first-touch moment." Read the full article...

Source: Think Advisor , February 8, 2019, Marykay Long
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Are you in need of help with your online presence? If so, we're here to assist. Don't lose prospects because your online presence needs work. Falling short with an online presence will only inhibit your ability to gain more clients. As your FMO, we want you to succeed and that means helping you with your branding and marketing. Reaching as many potential clients as possible in today's fast paced world of scrolling takes the right tools and the right knowledge. We can help you build your online presence, and we urge you to take advantage of our services.

If you don't have a website, a social media presence or even a Google listing, we need to rectify that. Simple steps that ensure you're found online need to be implemented. Referrals are fantastic, but new clients that come by way of the internet are just waiting to fall into your lap.

​Visit our Marketing Resources page to learn more, and get in touch with us today.
By Carolyn Portanova
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Are you using social media, and if so which platforms?

2/13/2019

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The statistics are staggering and social media has a powerful presence when it comes to doing business. If the above numbers aren't enough evidence for you, Snapchat has 255 million users, Pinterest has 250 million users and Tumblr has 640 million users.

We've created a short survey regarding the use of social media. What we're interested in knowing is which platforms you currently use to network and get your information from.

We'd appreciate it if you would take a 60 second survey to let us know which platforms you use regularly and find most beneficial. You'll also be entered into a $100 cash prize drawing by completing the survey.
Begin the Survey
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By Carolyn Portanova
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February is #InsureYourLove month

2/1/2019

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The month is almost over. Are you talking to your clients about the importance of life insurance? They insure their home and their car, but do they insure their most valuable assets? If you're not offering life insurance to your clients, let us help you add this to your portfolio. February is the perfect time to talk about life insurance, and protecting those you love. In fact? Every month is the perfect time to talk to your clients about life insurance.
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By Carolyn Portanova
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    Author

    Carolyn Portanova is the Director of Marketing at The Brokerage Resource and has been with the firm since 2012. 

    She oversees all marketing and communications for the organization and works closely with the firm's independent agents and advisors to help them promote their own brands.

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