Start the Snowball Effect
You're scratching your head again. You don't know how to get more clients. You want leads to just magically appear. Well, here's the reality. That's not going to happen. You have to take action. Break down your day from the moment you get to your desk until you walk out of the office. What fills your day? Is it responding to emails? Is it client phone calls? Is it submitting applications? Is there a chunk of your day allotted for marketing? If not, then now's the time to carve out an hour a day to share some content or run an ad. You have to market yourself. There's no way around it unless you have an influx of clients and can't possibly keep up with all of their demands.
How do you do that during a global pandemic? You do that online. And yes, attention spans are shorter than ever these days because people spend hours scrolling through endless content. But if your content strikes a chord with someone and that person turns into a new client, you've started the snowball effect.
What is the snowball effect? It's exactly what it sounds like. Marketing takes time. There is no instant payoff, unless you happen to share something that goes viral and you're all of a sudden internet famous. And yes, that happens every now and then, but let's be clear, you do not want to base your marketing strategy on a hopeful post going viral. Marketing takes commitment, dedication and hard work. You have to be consistent and share content regularly.
What content do you share? Helpful, informative content that educates the consumer. Don't plug yourself non-stop. That turns off likely prospects. Share content that showcases your knowledge and your willingness to help others. Make it easy for people to click, read more, and get in touch with you. Consistency is key.
Running ad content on social media platforms (specifically Facebook) is economical and simple. It's not rocket science. Facebook does the majority of the work for you. And once you start running ads, you'll realize how easy it is. To be clear, it will take several tries before you figure out what content draws the most attention and what demographics to target. But once you get those clicks, which eventually turn into leads, you'll be happy you made the investment.
Where do you get the ad content? If you're a contracted agent with us, we'll help you with ad content. We'll work with you to create photo or video ads that will speak to people and will encourage them to learn more about your services.
It would be great if we could all get instantaneous results with our marketing efforts, or had an endless supply of money to fuel ad spend, but since that's not the case, we're here to work with you and teach you. The more content you share, the more people will become more familiar with your brand (agency) and will reach out to you when an insurance need arises. Remember, slow and steady wins the race.
Carolyn Portanova is the Director of Marketing at The Brokerage Resource and has been with the firm since 2012.