We offer options for leads and prospects.

ListGiant

If you're contracted with us, we will set you up with up to 500 free prospects (these are not leads) through Giant Partners. We can pull phone numbers and addresses and target specific demographics, according to your specifications. To take advantage of them, please complete our prospect information form.
Facebook Leads
Like other ads on Facebook and Instagram, you can create lead ads using ad creation. With Facebook's lead ads, the contact form, or "instant form" you ask people to fill out will appear natively on Facebook and Instagram.
Facebook's lead ads can help you meet your business goals.

Download our Facebook Business Page Guide and learn how to run and ad to get leads from Facebook.

USA Data

If you're interested in targeted lists that you can turn into leads and purchase within minutes (orders begin at $50) and are backed by Mutual of Omaha, USADATA offers pre-scrubbed lists. There is a 90 day lock out for purchased names and leads are delivered within minutes via download.
Mutual of Omaha also offers free, customized mailers to their contracted agents for prospecting. You can order them via our Forms & Materials page. Search for the prospecting criteria via the Forms search.

Use your Mutual of Omaha Marketing Credits towards postage.

Scripts & Customer Engagement Models

Referrals are a great way to grow your client base. Have you considered offering a referral reward program for your existing clients?

Tips to Keep in Mind from Mutual of Omaha

​Get to No
Traditional thinking says to get people to say “yes,” even if it’s a small concession. However, clients are likely conditioned to have their guard up against saying yes too early. Rather than looking for that small win, try taking the approach of using “no.”

Getting a client to say “no” is empowering for them: it makes them feel protected, not pressured. Allowing them to have that power, they’re more willing to participate in a conversation.

Sometimes changes in language can be nuanced. For example, rather than saying, “Can you talk for a few minutes?” try, “Is now a bad time to talk?” Or, “Is it silly to say we can get you more coverage while not breaking the bank?”
Label
For example, a client who seemed ready to purchase a life policy suddenly stops answering phone calls. Your first response might be to begin an email with an open ended question, “Are you having second thoughts?”

That line of conversation is a road to nowhere. Rather, try the label approach.

Agent: “It seems like you have concerns about making such a big commitment.”

Client: “Yeah, I’m a little worried about it.”

Agent: “I’m sorry to hear that. Let’s go through your concerns and be sure this is the right policy for you.”

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Two Words
There is a huge difference between “you’re right” and “that’s right.” “You’re right” infers the desire to get out of the conversation. “That’s right” continues the journey of a deal. An example would be after some discovery conversation with a senior-aged client:

Agent: “So let me repeat back to you what you’ve said to me, and correct me at any point. You’re worried about out-of-pocket costs that may come with dental care that’s not covered by a Med supp product.”

Client: “Yeah, that’s right.” 
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Tips by Mutual of Omaha's Mutual Matters 1Q2018

Tools & Articles on Leads & Prospecting