"Social media platforms are very useful tools for agents/advisors to make contact, establish themselves as a source of information and expertise, and perhaps develop a group of virtual “followers” that may turn to them when a need arises.
There is a strong trend toward their use by Millennial and Gen X consumers as a source of information when searching for a financial professional."
Source: 2018 Life Happens/LIMRA Insurance Barometer Study
Building a Facebook page is something every insurance agent should do, and it can be accomplished in a matter of minutes. Facebook for Business allows you to create ads, target your preferred audience and monitor your ROI. Step by step instructions will get you up and running, and you don't have to spend a lot of money. You can also boost posts you've already shared on your facebook page, give a daily allotment and decide how long you want your boosted post/ad to run.
Advertising on LinkedIn is a great way to grow your network and get the word out about your services. Chances are you already have a LinkedIn profile, so why not create an ad and promote yourself?
Creating a Twitter page and running ads is an economical way to promote your business. More and more people turn to Twitter for their news source, and it can benefit you by having a well-placed ad in the feed of tweets.
Instagram is a primarily mobile platform that utilizes pictures and stories to engage followers. A picture is worth a thousand words, and promoting your insurance agency on Instagram is a great way to attract new prospects. Download the app in the App Store, Google Play or the Microsoft Store.
Scheduling out content for your social platforms does not have to be laborious. Buffer makes the process seamless and efficient. You can utilize the free version and schedule out content for up to three social platforms from your desktop or mobile device. Paid versions are also available for more than three platforms and for more in-depth metrics and analytics. The app is available in the App Store and on Google Play.
Hootsuite is another social media scheduler. It allows you to manage multiple social media platforms in one place. You can respond to messages, monitor your metrics for each platform and gain insight as to what posts resonate most with your clients. Hootsuite offers an app and it's available in both the App Store and on Google Play.
Source: 2018 Life Happens/LIMRA Insurance Barometer Study. Download the complete study below.