Fourth Generation Insurance Marketing Organization
Chooses Integrity to Build on Family Legacy
DALLAS – April 14, 2020 – Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, today announced it has acquired The Brokerage Resource, an insurance marketing organization headquartered in North Carolina. As part of the acquisition, Sam Corey, III, will become an owner in Integrity. Financial terms of the transaction were not disclosed.
The Brokerage Resource is recognized for their knowledge and experience in the life and health insurance space. They are experts in the ever-changing senior healthcare marketplace and are a national leader in Medicare Supplement insurance. As such, they hold advisory positions on numerous national committees. The Corey family has worked in every facet of the insurance business, from underwriting and knocking doors to administration and owning an insurance company.
“Across four generations, the Corey family has made a significant impact in the insurance industry, and we are honored to have been chosen as the platform of choice to help The Brokerage Resource’s next phase of growth,” said Bryan W. Adams, Co-founder and CEO of Integrity. “Integrity is excited to continue partnering with great companies such as The Brokerage Resource, enabling us to expand our footprint to serve more consumers who need our services now more than ever.”
“By joining Integrity, The Brokerage Resource becomes part of an organization that is revolutionizing the industry, all while focusing on serving more Americans,” said Sam Corey, III, President. “Once I sat down with the Integrity team, I was so excited to learn about economies of scale and the fact that I could run my own organization while benefiting from the resources available. It all made sense, and I knew that I had to be part of what was being built.” Sam further explained, “We are a family business and now we get to be a part of a bigger family.”
“In times like these, being part of a strong partnership with diversity and scale is more important than ever before. By joining Integrity, you’re able to diversify and grow at a faster rate with more resources behind you,” said Sam Corey, Jr., Founder of The Brokerage Resource. “We are so much stronger with Integrity than alone on an island as an individual agency.”
The Brokerage Resource retains focus on strengthening its agent network spanning 50 states, all while building carrier relationships that take advantage of Integrity’s best-in-class capabilities. This includes support in compliance, human resources, IT, marketing strategy, social media, operations, and access to exclusive products, including compliant electronic enrollment technology for Agents to use. All employees of The Brokerage Resource are immediately eligible for company ownership through Integrity’s Employee Ownership Plan.
“The importance of a strong partnership and collaboration cannot be underestimated in today’s world,” said Raymond C. Richard, Managing Partner at Integrity and Co-founder of The Pinnacle Benefits Group. “As part of Integrity, The Brokerage Resource gains the ability to scale and diversify its product offerings, which leads to faster growth and greater breadth in the marketplace.”
While experiencing triple-digit growth across the platform, Integrity plans to continue to expand their partnerships in the life and health insurance industry as well.
About Integrity Marketing Group
Integrity Marketing Group, headquartered in Dallas, Texas, is the leading independent distributor of life and health insurance products focused on serving Americans. Integrity develops exclusive products with insurance carrier partners and markets these products through its distribution network that includes other large insurance agencies throughout the country. Integrity’s almost 1,000 employees work with over 250,000 independent agents who service over 5 million clients annually. In 2020, Integrity expects to help insurance carriers place $2.5 billion in new premiums. For more information, visit www.integritymarketing.com.
Jamie Stum, Public Relations Specialist
Eric Pederson, Vice President of Business Development
Integrity Marketing Group
Samuel C Corey III
Sam is a Managing Partner of Integrity Marketing Group and President of The Brokerage Resource where he leads day-to-day operations. As a fourth-generation insurance professional, you can say insurance is in his DNA.
Sam pivoted to the family business to work side-by-side with his father, in 2003 after having had a successful career selling high purity gases and publishing an international magazine.
Sam became sole owner of The Brokerage Resource in 2017 focusing primarily on Medicare Supplements, but also expanding product lines and drastically growing life and annuity production with the skilled and experienced team at The Brokerage Resource.
A dedicated family man, Sam and his wife Allison live outside Raleigh, North Carolina, have two children and have been married over 25 years. An avid fisherman and golfer, Sam can be found on the golf course or in the Gulfstream fishing with his compadres in his free time.
If you're not on Instagram, perhaps it's time you downloaded the app and joined the other 500 million daily users? That's right. And overall, according to Instagram, there are 1 billion monthly users on the digital image and video platform. If that doesn't make you scratch your head and say "Where have I been?" maybe this will: over 50 billion photos have been shared since the platform launched in 2010. Brands are engaging with customers and clients on a daily basis, and that leads to more sales.
What should I share?
Instagram is where brands come alive with content. What do you share? That's easy! Pictures you've taken or curated, re-share customer content, videos, memes, quotes, there is no end to the types of content you can share. But keep in mind, you're promoting your brand, so think before uploading and pushing "Share".
Where and How do I share?
There are several ways to share content on Instagram. On your profile or via Instagram Stories or IGTV. If you share content on your profile, people who follow you or those who follow the hashtags you use, will see your content in their feed. This is a place to showcase your brand and let viewers see what you offer. Be creative, have fun and let your personality shine.
What are Instagram stories? Just like facebook, you can share content that only remains active for 24 hours. Haven't used Stories on facebook before? What are you waiting for? And you can cross-share on both platforms. Story content is typically content that you want to share that doesn't require a long shelf life. However, you can also promote content you've shared on your profile by sharing it to your stories as well. You can re-share content you see in your feed, and you can re-share content from other stories (if they're public and allow their content to be shared).
Should I be Public or Private?
Business accounts are public. If you have a personal account, you can choose to make it public or keep it private for just your inner crowd.
What is IGTV?
IGTV is also a standalone app that allows you to upload videos of up to an hour in length. It's similar to YouTube. However, it's also integrated within Instagram. Short videos that are 3-60 seconds in length can be shared on your profile or in your story. If you share a video longer than that length it will automatically be uploaded to IGTV. The amount of exposure you can get from sharing on both your profile and in your story and with IGTV will help you grow your agency (brand).
To hashtag or not to hashtag?
Once you establish what and where you're going to share your content, be sure to incorporate hashtags and tag relevant people or brands in your content. This helps broaden your exposure. Hashtags are a way to find content and many users follow hashtags as well as accounts. Consider coining your own personal hashtag.
Tagging accounts is different from hashtags. When you tag someone, you're mentioning them. It's just like when you mention or tag someone on facebook.
Don't forget to add locations to your posts and stories as well. You'll get more eyes on your content that way. And viewers in certain geographic areas will be able to see your content if you add your location to your story.
How do I know how my posts are doing?
Insights. When you set yourself up with a business Instagram profile, you'll get access to all types of analytics to see how your content is performing, who is viewing it and the activity it's getting. This helps you tweak your content and your posting times. And speaking of posting times, now would be a good time to take advantage of scheduling platforms like Buffer, Hootsuite, Later or SproutSocial to schedule out your content.
Once you've figure out the what and the where to post your content on Instagram, you now have to focus on the when. Yes, the when. There are preferred times to schedule out your content for maximum exposure. According to HubSpot, these are the best times to share on Instagram:
The heatmap below provided by SproutSocial indicates highest engagement times.
Should I Promote My Posts?
Promoting your posts (paid content) will get you even more exposure, and it's a good idea to think about carving out a little budget to promote certain posts that are important or that do well with likes and engagement. Again, you can promote your content on both facebook and Instagram which will give you twice the exposure.
Overall, sharing content on Instagram is yet another way to promote yourself and to get exposure. It's a free app and your posts can all be free, so why not take advantage of it?
If you're just starting to sell Medicare Supplements and have questions about who you should sell to, let's review our list of ideal candidates who would benefit from purchasing a Medicare Supplement policy from you.
When you're talking to your clients about Medicare Supplements it's important to ask them questions about their health and lifestyle. Ideal candidates for Medicare Supplements don’t want to use network doctors, and they want the freedom to go to any hospital or doctor that accepts traditional Medicare. They typically want to know their costs every year, and don’t want to deal with copays and coinsurance.*
Many ideal customers live in rural areas where Medicare Advantage plans and networks are limited. Having the ability to go to any doctor or hospital that accepts traditional Medicare is a huge draw for many people, which in turn makes them great Medicare Supplement candidates. Typical Medicare Supplement policy holders prefer having original Medicare, and would like to save money on their prescription drug plans.
Some of your clients may have health issues, but if they purchase a Medicare Supplement policy during their open enrollment period, they have the choice to pick and choose which plan they'd like without having to go through any underwriting. This open enrollment period occurs three months before they turn 65, the month of their 65th birthday and three months after they've turned 65.
Many typical Medicare Supplement policy holders have higher incomes and enjoy traveling. They want to have flexibility with their coverage, and enjoy having the ability to take their policy with them while traveling.
*Some Medicare Supplements do have copays and coinsurance.
Some of your clients may receive lower premiums.
Your clients may receive lower premiums if they:
What is MACRA? And how does that effect Medicare Supplement sales?
The Medicare Access and CHIP Reauthorization Act of 2015 (MACRA) is a bipartisan legislation signed into law on April 16, 2015. This legislation changes how Medicare pays physicians who provide care to traditional Medicare beneficiaries. And what does that mean for you, the insurance agent?
It means Medicare Supplement Plans C, F and High Deductible F are no longer available for newly eligible Medicare beneficiaries. However, clients who already have these plans will be grandfathered in, and will continue to be able to use their existing policies or even change their policy to another Plan C or F in the future, if they choose.
Newly-eligible clients are those who first become eligible for Medicare due to age 65, disability, or end-stage renal disease on or after January 1, 2020. Newly eligible Medicare beneficiaries will have to choose from other Medicare Supplement plans which include: A, B, D, G, K, L, M and N.
Plan G continues to remain a popular Medicare Supplement plan, but you can review the differences below.
Plans C and F will NOT be options for Medicare beneficiaries who turn 65 on or after January 1, 2020.
*Plans F and G have high-deductible options in some states. If your client chooses this option, they must pay for Medicare covered costs (coinsurance, copayments, deductibles) up to the deductible amount of $2,340 in 2020 before the policy pays anything.
**After your client meets the out-of-pocket yearly limit and yearly Part B deductible, the Medigap plan pays 100% of covered services for the rest of the calendar year.
***Plan N pays 100% of the Part B coinsurance, except for a copayment of up to $20 for some office visits and up to a $50 copayment for emergency room visits that don’t result in admission.
Nearly 11,000 people turn 65 every, single day. Clearly, there is no shortage of Medicare Supplement prospects. Before discussing different plans with your clients, be sure to ask them questions about where they plan to live if they're retiring, if they have health issues, whether or not they're still working and have employer based coverage or spousal coverage. Asking these important questions will help you when you review the different plans available to them, guaranteeing a Medicare Supplement that provides the best coverage and price for their needs.
Need more info? Download our Medicare Supplement Kit to learn more!
Every year between October 15th and December 7th Medicare beneficiaries have the opportunity to make changes to their existing policies and change their benefits with regard to Medicare Supplement plans, Medicare Advantage plans and Prescription Drug plans. It can be an overwhelming time for seniors as they sift through all the literature that has been mailed to them, and all the plans they've been researching online.
Your clients should have received their 'Annual Notice of Change' from their insurance company. This notice will list any changes in their policy, such as possible increase in costs or coverage. The notice should compare the benefits they currently have and what they will be in 2020. Their prescription drug plans should also be reviewed at this time of year to ensure that their medications will still be covered.
As their insurance agent, you can assist them with making the best decision regarding their policies for the next year or even longer. We've laid out everything your clients can do during this enrollment period below.
So what exactly can your clients do?
There are so many options for your clients, and it can be a daunting process to assist them with their choices, but utilizing our tools and resources will help make the process smoother. Some of these tools include using our rate and underwriting tool which will allow you to cost compare Medicare Supplement and Medicare Advantage plans for them. If you don't have access to our Resource for Rates tool, you can request access and receive a 30 day trial. Our contracted agents always have full access to this tool. It's also available as an app in the App Store and on Google Play. Use your login credentials for the desktop version to access quotes on the go.
Reviewing our new Medicare & Part D Plan Finder guide will help you if you're not AHIP certified and selling prescription drug plans to your clients. It's a step-by-step guide to the newly launched site on Medicare.gov. The new plan finder has a much simpler, and user-friendly interface; however, it does encourage Medicare beneficiaries to create a My Medicare account and to login with their credentials so they can save their prescriptions. It is not necessary to have them create an account if they do not wish to; you'll still be able to assist them with their drug choices.
In some cases, your clients may already have the best plans, and they won't need to do a thing. However, this is your opportunity to review their policies and determine if they'd be better off with another plan. It also provides the opportunity to open up the discussion about other types of insurance they may need.
How many times have you said to yourself "How do I get more leads without paying for them?" It's the never ending question that plagues insurance agents. You want your business to grow and don't know how to get more clients calling you. The reality is, if you're servicing your existing clients properly, they will do the marketing for you. Calling, mailing, emailing and even door knocking (yes some agents still do this) are all forms of outbound marketing. It's time to review your strategy.
How will your existing clients market for you, you ask? It's a process of nurturing them and educating them. Keep in touch with them, inform them of new products and services you offer. In essence, be their teacher. And what does this do for you? It lets your clients know that you're keeping abreast of market trends and products. You're coming to them with the latest in industry news and solutions. Bringing your A game to the table resonates with clients.
Word of mouth and influencers are two forms of marketing. But the reality is, they're both the same. Influencers typically work online and via social media. Word of mouth extends into the digital space and offline as well. If you take care of your clients, they become your influencers and spread the word that you are THE agent to work with.
Building your brand and your credibility comes from within. If you exemplify professionalism, integrity and wisdom, your clients will talk about you.
Another key component to this, is to focus on additional sales with your existing client base. Offering one type of insurance can be limiting, so if you feel you can take on new products, by all means do it! You don't have to offer every insurance product known to man; however, if you can assist your clients with an array of solutions, you'll have your own, private army doing your marketing for you.
Referral marketing is big in this industry and everyone asks for referrals. If your clients talk about you, they'll send referrals without you ever having to ask for them. They're doing the marketing work for you.
Incorporate inbound marketing with your outbound marketing strategy to allow your client base to grow. That means sending them informative pieces, and it doesn't have to be solely insurance-based. Including articles about retirement, nursing homes, social security and even protecting them from identity theft are all ways to enlighten your clients. The more you focus on attention and sales within your existing client base, the more you'll get in return.
Carolyn Portanova is the Director of Marketing at The Brokerage Resource and has been with the firm since 2012.